Bitpanda and FC Bayern Munich: A partnership in a class of its own

In a remarkable development, Bitpanda, Europe’s leading online trading platform, and FC Bayern Munich, one of Europe’s most successful soccer clubs, have announced a strategic platinum partnership. This marks a significant step for both organizations, which are already market leaders in their respective fields.

Background to the partnership

Bitpanda, the Austrian FinTech unicorn, becomes the exclusive crypto partner of FC Bayern Munich. This partnership, which officially starts on January 12, 2024, is a significant milestone for Bitpanda as it underlines its market leadership and presence in Europe. For FC Bayern, as the German record champion, this collaboration symbolizes an expansion of their portfolio of high-profile partners.

Shared values and goals

A core aspect of this partnership is the shared philosophy of both organizations. Both Bitpanda and FC Bayern have a strong winning mentality and the ambition to continuously improve. Eric Demuth, Co-Founder and CEO of Bitpanda, emphasizes that both sides are very close in their aspirations and principles. They consistently pursue entrepreneurial principles, which has helped them achieve dominant positions in their respective industries.

The importance of the partnership

Jan-Christian Dreesen, CEO of FC Bayern München AG, emphasizes that Bitpanda stands for quality and long-term perspectives, values that FC Bayern also upholds. This partnership enables both organizations to pursue their goals together and to connect their strong brands more closely. Andreas Jung, Chief Marketing Officer of FC Bayern München AG, adds that Bitpanda fits in very well with FC Bayern’s high standards, as two strong brands that both set standards come together here.

Visibility and commitment

The partnership offers Bitpanda extensive TV presence and high visibility in and around the Allianz Arena. Bitpanda will also have the opportunity to activate the partnership with the players. Bitpanda will therefore play a prominent role at FC Bayern’s Bundesliga match against TSG Hoffenheim on January 12, 2024 and will be prominently represented in the stadium and on TV.

Bitpanda: a leading FinTech in Europe

Bitpanda has established itself as a market-leading FinTech in Europe. With over 4 million investors in Europe, including 1 million in Germany, Bitpanda has taken a leading role in the crypto industry. The company offers over 2,600 digital assets on its platform, including more than 350 cryptoassets, stocks*, ETFs, precious metals and commodities. As the most regulated crypto platform in Europe, Bitpanda offers the highest level of security and trustworthiness in the market.


The partnership between Bitpanda and FC Bayern Munich is a significant step for both organizations. They share a vision of excellence, innovation and continuous improvement. This collaboration will not only strengthen their respective brands, but also open up new opportunities for growth and engagement with their target audiences. With shared values and goals, this partnership is poised to set new standards in the world of sports and financial technology.

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